Archive for the ‘Social Media’ Category

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December 5th, 2012

      I’ll openly admit that I got sucked in by the title of this article by Jeff Haden on Inc.com.  I enjoy Jeff’s articles because he provides a fresh perspective from an owner/operator standpoint. A few things first. I’ve worked in PR for the better part of the last ten years.  During that time, [...]

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November 27th, 2012

      I’m hedging a bet that most people today do not consider themselves rude individuals.  Most of us were drilled by our parents to have manners from an early age.  Please.  Thank you.  Excuse me and so on.  Sure, Simon Cowell or Kevin O’Leary make for good reality TV drama with their seemingly [...]

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September 21st, 2012

                  If you have ever tried to carry a conversation in a second language you quickly realize comprehension is just as important as speaking.  The first time I went to Italy on my own, my Italian was mediocre at best.  Quickly I was inundated with family and [...]

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September 17th, 2012

  I don’t consider myself a control freak.  Actually, quite the opposite.  I’m pretty go-with-the-flow….except when it comes to disjointed marketing programs! Today marketers, business owners and brands must compete even harder for mind share.  With so many touch points for consumers you can’t ignore or discount anything.  Sure, you can allocate more money towards [...]

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June 6th, 2012

              Recently I came across a Tweet from a one Mr. Dan Zarrella, award-winning social media scientist at HubSpot and author of three books.  The Tweet read, ”Email me at dan@danzarrella.com if you want to interview me for your blog about email marketing science.”  As a consultant feeling my way [...]

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May 30th, 2012

              Imagine a scenario for a minute.  You’ve purchased a lot and hired a general contractor to build your dream home.  The workers show up to start construction and instead of digging a foundation, they start with the roof.  Doesn’t make much sense, does it?  It might be the [...]

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May 11th, 2012

Recently one Saturday afternoon I popped on the Cooking Channel and caught the end of a program that showcased unique, handmade products.  The segment was highlighting a small company from Georgia that made Jalapeno and peach jelly, among other things.  The show ended and I moved on to other household duties without jotting down the [...]

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May 1st, 2012

            Seems like such a no brainer.  You want to get embedded in your client’s business so you can proactively suggest ideas and preemptively address problems.  What’s more, the way things change today – at hyper speed – compounds the notion that you need to be inextricably connected to your [...]